Wednesday, 8 April 2009

Titles of Hubpages and Blog posts - some thoughts

Though I put adsense on my Nicholas Sarkozy hubpage, I found I was still getting dating ads. It suddenly dawned on me that it was because I had used the word "wives" in the title. So if I want different ads to show up, I need to think up a new title.

Serves me right for writing that hub in the first place! My original plan was to write hubs on things people would Google in a recession, and my get out of debt hub fitted that strategy. But then I thought it would be "fun" to write something a little topical and gossip like.

And it was fun to write, and I am getting readers. But the people who read hubs like that don't click ads, why would they. There isn't anything for them to buy, their "need" was one for gossip, which I neatly fulfilled by writing the hub. They leave satisfied, I sit here wondering why I am still poor.

Moral of the story: they only things that make you money are the bread-and-butter things - how to get out of debt, how to make a chocolate cake, that sort of thing, where people need to buy a service or good to complete their need, whether it is a cookbook or some flour. News and gossip doesn't make anyone any money, because the people who read it don't necessarily have any need that would be fulfilled by the ads.

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